Is it time for your Sales Copy to see a new Doctor?
 

Probably so, or you might not be here today searching for good reliable answers!

Hi, I’m Bob Park, direct response copywriter and marketing consultant.

The business world is filled with people like you, who for many good reasons find themselves in need of what I call, "a positive prescription" for powerful marketing copy, leading to a healthy – successful business, because….

Marketing copy that will make you money, is the result of knowing ‘what’ to say – not ‘how’ to say it.
 

Hang tight, and I’ll explain the power of this shortly. So…

What are the symptoms of ‘sick’ copywriting?

Ask yourself if any of the following rings a bell with you.

• You’ve got a great product, but orders are few and far between
   

• You’re having difficulty generating new leads
   

• You’re short on knowing exactly how your current ads are performing and have little, or no way to measure their effectiveness
   

• You see no reason to commit still more money to marketing, when it’s hard to justify what you’re currently spending
   

• You find yourself bent on working harder at solving customer’s problems than spending the necessary time improving your own marketing
   

• You find yourself more and more frustrated, with seemingly no answer in sight

Well, how about it? If any of these rang a bell, you should have no trouble with the following statement… And believe me, you’re not the first to hear this. 

“Your Copywriter, and so called Marketing experts
just don’t get it!”

Savvy friend, I’m here to tell you: It’s time for a change! It’s time to get serious about making money, not continuing to spend it on failed, outdated non-productive marketing copy.

Here’s the “shot in the arm” your weak
Marketing copy desperately needs

What follows here is a partial listing of absolutes necessary to have as part of your marketing plan. There are many more you will learn about, as we work together to revive your weak marketing.

1. Capture and hold the attention of your audience – In today’s world, we are bombarded with a constant barrage of messages from many directions – television, radio, the internet, magazines, newspapers, even cell phones. Your message needs to stand out in this world of high-tech babble.
    

2. Your marketing copy must be persuasive – Your copy has to make your prospects utterly yearn to have your products, piquing their emotions by knowing exactly where their innermost desires lie, but at the same time giving them a logical argument that allows them to buy without remorse.
    

3. Find a way to hold on to the customers that you already have – Remember, the least expensive customer is one that you already have. It costs many times more to get new customers, than it does to hold on to the old ones, so why not do the cost-effective thing and take care of them.
    

In a few moments, you’ll see how I can provide you with professional copywriting and marketing that keeps on making money – that brings in prospects and holds them – that returns the investment you’ve made in spades;  simply called…

“Persuasive Copywriting that Keeps on Making Money!”
 

Now…I’d like to show you why there is a real difference when you have a proven “Marketing Copy” Doctor working for you

Years ago, it all began with a simple, but effective idea while working for a Detroit based company. The idea was to use drawings of automation systems as a sales tool, then marry them with powerful descriptive copy to…

“Light up the Customers Thinking, while Capturing their Want and Need Emotions.”

Initially, I didn’t have a clue why it worked so well, but…

This approach turned out to be a great way to realize the importance of effective copy and its value to those sales efforts… to be able to sense the change of heart and mind of the customer, from being a strong skeptic to an enlightened believing buyer.

So, after this background, I moved to a Sales and Marketing company. Obviously, I took the basics of these proven methods and applied them to the new career. Shortly, I was asked to start a new Branch Operation in the greater Cleveland, Akron - Canton market.

For more than twenty years, we continued this focus on marketing and selling across this part of the mid-west. The direct response financial results, using these methods, were electrifying!

“Over sixty million dollars in sales at 13% net pre-tax profit…” But here’s the key!

The light of day would never have shined on this business without using the secret strategy of “WHAT” to say in the selling message...the all important “HOOK!”

Here’s what all of this will mean to you
when we begin working together!
 

	Your copy will make your prospects snap to attention – The most important job of excellent sales copy is having the ability to hook the reader immediately. Studies have shown that if you don’t capture the attention of your readers within the first 8 seconds, you’ve lost them. This is true for websites, direct mail, newspaper and magazine ads. No hook – No sale. With the investment you’ve made in sales copy, you just can’t afford to lose your prospect’s attention.
	You will begin to understand the mindset of your market – Your product will come to life as you push your prospect’s ‘hot buttons,’ by focusing on the underlying benefits. This builds credibility for you.
	Your prospect will respond like never before – Why: because your copy will enter directly into the conversation they are having with themselves
	You will learn what your marketing and copywriting has been missing as your clients come away with a new reason and desire to buy your product
	Your business will gain the recognition it deserves, and so will you

ü    

Okay, now here it is…How to hook an interested
prospect almost every time!  

I can’t be anymore straight forward!  This is the “gold key” to productive sales copywriting… I repeat… 

It’s ‘what’ you say that counts, not ‘how’ you say it! (a perceived gift)

Think about it: If I told you I would ‘give’ you a brand new suit, with all of the trimmings: shirt, tie, cuff links etc. worth over $1000 – all for free – would it make any difference in ‘how’ I told you?

Would it matter if I sent a well written email, a fancy card in the mail, or even if I had a skywriter, on a clear day, write it out for you in white script? – I doubt it…

So…your copy must meet the following standard:

Does it immediately reach out and grab their attention? Is it a unique statement of truth, or is it some mystical bunch of platitudes and empty slogans, like…

Have you ever been “put off” with this kind of mumbo – jumbo before?  It’s been said by professionals in copywriting: this is the “Who Cares?” copy that sends good prospects scurrying for the exit! Therefore: what I’m about to say, is extremely important.

If someone, while reading your ad, is inclined to say – who cares...?  You’ve lost the sale.  Could this be your problem?

In short, after you decide to give me a whirl at your marketing copy, you’ll see good reason to expect an immediate improvement in your sales. You’ll be able to sleep better at night, knowing that you now have a much better opportunity to enjoy a cushion of profits, to help your business survive and grow. So…
 

What will the transition be like?
In a Word---PAINLESS!

I respect the position you’re in when you critically need my help.  Understand this …

After you’ve made the decision to change, and are sick and tired of mediocrity, you’ll be delighted with a proven writing technique that works! The result…

Your search is over! Better days are ahead! Here are a few reasons why…

ü        In conclusion, start thinking about being able to breath easier, and what these changes will do for your future planning and positive management considerations.

Rest assured, after you decide to come on board, I will tackle your project with a vengeance!  Get ready for a fast ride into the future of ‘doubled up’ profitability.

__________________________________________

With Bob, it isn’t always about business

Now, please indulge me with a few words from the heart, not the head…


It’s been said, happiness is based ‘solely’ on what’s ‘happening’ around you. That’s okay, but to be Joyful, is something else: its deep emotion flowing right out of heart, stimulated by giving to others, without concern for self and well beyond anything normally expected.

These comments, from just a sampling of clients and partners, have been a Joyful experience in my life. You can’t put a price tag on any of them!   To me, it’s satisfaction from above, for a job well done… It’s ‘Living Large’ in the truest sense.

Not only that, but as you’ve seen, my experience was profitable to them, and it will be profitable to you as well.   I believe this is important because…

The writing I do for you, will meet the same test of dedication to excellence and desire to create meaningful copy, resulting in the ‘prescription’ that sells your products over and over again.

And, I can honestly say… I just Love doing It!

Here’s my Proposal to have you feeling much better,
Along with some final thoughts to consider

Excellent management doesn’t ‘always’ imply excellent marketing.

Does your work place have … excellent management, effective marketing, and professional sales copy?  Three indispensable, profit producing ingredients every good business or organization must have to succeed… I can help you with the last two.
 

If you’ll spend, roughly a half-hour talking with me, I’ll share my ideas with you. Chances are, we’ll be able to immediately find a few things wrong with your marketing plan at that session. This will not be difficult. Be prepared to show me your marketing materials and to discuss your present plan. Include your goals for the business.  I’ll pour over them and give you my best idea of what you’ll need to improve your response and make your marketing work as it never has before. Your call may find me tied up, but we’ll make an appointment in order to spend the necessary quality time together.

If you decide not to use my skills, you’ll walk away with a few good ideas. You may be surprised to know how important just one, seemingly insignificant detail really is!

You know your marketing can use some help, and hopefully I’ve shown you I can put you on the road to more sales and profits. Therefore…

The only thing left for ‘you to do’ is to take action...

I’ll do the rest.

Here’s how to get your FREE consultation.

Pick up the phone and give me a call at 330.327.2560,
or send me an email to: rpark936@gmail.com
 

Please note:

It’s extremely helpful to fill out the information form at the end of this letter, and hit the send button.  This saves us time and gives me a leg up, so our conversation will have more meaning right out of the chute.

o      I look forward to your call.  It’s always fun for me to learn about my clients.  To really get to know you, not only on a business footing, but also as a friend who deeply wants to help you reach the level of success you really want and deserve.
 

Review and Recommendations

We’ll have a great time together getting it going, whether it’s simply tweaking your website, full blown website development, online or offline direct mail newsletters, autoresponders. . . or whatever!

There is no charge to you for revisions you may require.  I provide two revisions which are included in the fee we’ve agreed to for your project, as long as you let me know within 30 days of completion.

You must be 100% satisfied!  If not, I will gladly revise your copy at my expense, but I honestly can’t remember ever being faced with that problem.

Remember, it’s the eight second, first round knockout punch you need to avoid!
When a prospect shows up, you can’t afford to lose them.

I’d be pleased to work with you as long as it’s a good fit for both of us.  Just as you need to be selective about your choice of the one to help you move forward, I indeed, must also be selective.

It’s all about “fairness and value that go hand in hand.”
 

Depending on my work schedule, there are limits on how many new clients I can handle. My fees have to reflect that reality.   Here’s a small, but important caveat...

Please, don’t even bother calling, if:

1. The sales effort involves something illegal or misrepresentation of your product.

2. You’re in the SPAM business.

3. You’re selling anything, even remotely connected to PORN.

4. You’re a bargain basement, short order shopper.

But, if you just happen to be a new aspiring entrepreneur, believe me, I will bend over backwards to fit you into the schedule, and do all I can to get you on a roll!  Let me assure you, I’ve been there and fully appreciate the emotions involved.

Just don’t delay!  I realize how lonely it can be out there, especially when you know you have something special the world needs.

As you have seen above, I thrive on taking on the impossible, so it makes no difference to me what you’re selling.  Selling is selling: and my entire focus will center on making you a TON of money!
 

 I look forward to your call.

Your partner in successful marketing,

    
Robert H ‘Bob’ Park

P.S.  The sooner you pick up the phone,  the quicker the results you’ve been looking for, will hit your Bank Account. Call 330.327.2560

P.P.S.  Remember, it’s not what it ‘costs’ you…it’s what it ‘makes’ you! Procrastination is nothing more than allowing death to occur.  Don’t allow yourself to face this potential penalty any longer!

P.P.P.S.  The free consultation is all about what we’ll be doing together.  Should you be interested in a more ‘in depth’ consultation, I can provide this, only if your budget cannot support a full blown write or re-write of your sales material.  Of course, the same overall preparation before writing copy is still needed, so the cost for this will be less, but still based on the value delivered. You then can revise or write your own copy.

P.P.P.P.S.  Taking the time to fill in your personal, business or organizational survey information below will be of benefit to you, based on the nature of the questions asked, along with the prompting you will experience.