Does your business need to see a Doctor because it lacks effective marketing and sales copy?
 

Probably so, or you might not be here today searching for good reliable answers!

Hi, I’m Bob Park, direct response copywriter and marketing consultant.

The business world is filled with people like you, who for many good reasons find themselves in need of what I call, "a positive prescription" for powerful marketing copy, leading to a healthy – successful business, because….

Marketing copy that will make you money, is the result of knowing ‘what’ to say – not ‘how’ to say it.
 

Hang tight, and I’ll explain the power of this shortly. So…

What are the symptoms of ‘sick’ copywriting?

Ask yourself if any of the following rings a bell with you.

• You’ve got a great product, but orders are few and far between
   

• You’re having difficulty generating new leads
   

• You’re short on knowing exactly how your current ads are performing and have little, or no way to measure their effectiveness
   

• You use an ad agency, but they seem more interested in their own high profile than in improving yours
   

• You see no reason to commit still more money to marketing, when it’s hard to justify what you’re currently spending
   

• You find yourself bent on working harder at solving customer’s problems than spending the necessary time improving your own marketing
   

• You find yourself more and more frustrated, with seemingly no answer in sight

Well, how about it? If any of these rang a bell, you should have no trouble with the following statement… And believe me, you’re not the first to hear this. 

“More than likely, you have been short changed on effective marketing advice without realizing why you have a problem.”  The bottom line is… 

You want more business, thus you find yourself seeking that elusive prescription for success, along with an affordable way to achieve it. 

Savvy friend, I’m here to tell you: it’s yours for the asking!

You have at your disposal, through my services, an effective way to capture your market and take away more money than you would think possible. Money that can go a long way towards easing your business and personal concerns.

In fact, you’re not far away from having marketing copy so powerful and persuasive, clients will begin to flock to your website for your products, returning time and again to buy whatever you’ve have to sell.  By now, you may be  thinking…

“Why is my marketing copy not working?”

Without seeing and evaluating your existing website, sales letters, autoresponders and the like, anything I say would be guessing. But, there is a common thread that runs through the usual standard, “copywriter wannabee” ineffective copy.  (I’ll have more to say on this later.)  Well…
 

Here’s the “shot in the arm” your weak
Marketing copy desperately needs

What follows here is a partial listing of absolutes necessary to have as part of your marketing plan. There are many more you will learn about, as we work together to revive your weak marketing.

1. Capture and hold the attention of your audience – In today’s world, we are bombarded with a constant barrage of messages from many directions – television, radio, the internet, magazines, newspapers, even cell phones. Your message needs to stand out in this world of high-tech babble.
    

2. Make sure you have a plan of action – You need ‘purpose’ in your marketing, a way to focus your efforts during good and bad economic times, because if you don’t plan your journey, you won’t get there.
    

3. Your marketing copy must be persuasive – Your copy has to make your prospects utterly yearn to have your products, piquing their emotions by knowing exactly where their innermost desires lie, but at the same time giving them a logical argument that allows them to buy without remorse.
    

4. Find a way to hold on to the customers that you already have – Remember, the least expensive customer is one that you already have. It costs many times more to get new customers, than it does to hold on to the old ones, so why not do the cost-effective thing and take care of them.
    

5. Develop a data base for all customer contacts by category – This goes along with the last item. If you don’t have a list of past customers and customers whose information you’ve secured through their interest in you, then you’re throwing money down the drain.

In a few moments, you’ll see how I can provide you with professional copywriting and marketing that keeps on making money – that brings in prospects and holds them – that returns the investment you’ve made in spades;  simply called…

“Persuasive Copywriting that Keeps on Making Money!”

Enter Bob Park, your ‘Marketing copy Physician’
with reasons why he is so confident he
Will improve your bottom line

Years ago, it all began with a simple, but effective idea. The idea was to provide ‘perspective drawings’ of machine automation systems to be used as a sales tool, in order to demonstrate profitable machine benefits for the ultimate customer. To tie it all together, it naturally required descriptive copy to complete the sales presentation.

Initially, I didn’t have a clue why it worked so well, but…

This approach turned out to be a great way to realize the importance of effective copy and its value to those sales efforts… to be able to sense the change of heart and mind of the customer, from being a strong skeptic to an enlightened believing buyer, meant the world to me.

So, for more than thirty years, we continued this focus on marketing and selling across the mid-west. The direct response results were electrifying!

“Over sixty million dollars in sales at 13% net pre-tax profit…”

From our customer’s perspective, the profit return they enjoyed was totally immeasurable!

Included in these numbers, are just a couple of many shining examples I’m happy to share…           

Development and sale of a drive system for what is now, one of the top garden tractor companies in the United States. Production went from the prototype design, to over 500 units per year in less than five years, and this was the first production tractor they built!

You’ve seen oxygen tanker trucks rolling down the road?  These trucks routinely service the oxygen needs for hospitals. Delivery is usually at night. Well, after learning how the existing system worked, I was able to design and build a new system to increase, by three fold, the power needed to unload the truck. Thus, it only took one hour instead of three! Imagine what that meant to the gas company and the hospital. This system is now the standard for the Industry.

The light of day would never have shined on this business without using the secret strategy of “what” to say in the selling message...the all important “hook!”

Also, this experience allows me to look at your business from a lot of different angles and recognize the missing link to your success, while leveraging my knowledge in writing persuasive copy, marketing creatively, and helping to educate you to the wonderful opportunities of direct response marketing. Also…

You may need help with your business in a variety of other ways; beyond writing for you, which my overall experience, may indeed provide.

 
When you trust Bob to help heal Your
Marketing copy, you’ll find:

	Your copy will make your prospects snap to attention – The most important job of excellent sales copy is having the ability to hook the reader immediately. Studies have shown that if you don’t capture the attention of your readers within the first 8 seconds, you’ve lost them. This is true for websites, direct mail, newspaper and magazine ads. No hook – No sale. With the investment you’ve made in sales copy, you just can’t afford to lose your prospect’s attention.
	You will begin to understand the mindset of your market – Your product will come to life as you push your prospect’s ‘hot buttons,’ by focusing on the underlying benefits. This builds credibility for you.
	Your prospect will respond like never before – Why: because your copy will enter directly into the conversation they are having with themselves
	You will learn what your marketing and copywriting has been missing as your clients come away with a new reason and desire to buy your product
	Your business will gain the recognition it deserves, and so will you

Now, here it is…  

How to hook an interested prospect almost every time!  I can’t be anymore straight forward!  This is the “gold key” to productive sales copywriting… 

It’s ‘what’ you say that counts, not ‘how’ you say it! (a perceived gift)

Think about it: If I told you I would give you a brand new suit, with all of the trimmings: shirt, tie, cuff links etc. worth over $1000 – all for free – would it make any difference in ‘how’ I told you? (This, 'not so subtle' example is blatantly unrealistic, but does drive home this important concept).

Would it matter if I sent a well written email, a fancy card in the mail, or even if I had a skywriter, on a clear day, write it out for you in white script? – I doubt it…

Because ‘what’ I had to say was much more important than ‘how’ I said it.

This “what” concept is effective, when your prospect receives a clear and precise understanding of “what the ‘perceived gift’ is, and why they can’t do without it?”

Does it immediately reach out and grab their attention? Is it a unique statement of truth, or is it some mystical bunch of platitudes and empty slogans, like…

	“When you work with us, you’ll be impressed beyond measure!"
	“We give the best service in the world!”
	“Your thoughts are our thoughts! We think just like you!”

Have you ever been “put off” with this kind of mumbo – jumbo before?  It’s been said by professionals in copywriting: this is the “Who Cares?” copy that sends good prospects scurrying for the exit! Therefore: what I’m about to say, is extremely important.

If someone, while reading your ad, is inclined to say – who cares? –  you’ve lost the sale.  Could this be your problem?

And as mentioned above, this is a common thread that runs through the usual standard, ineffective copy that attempts to sell by fancy “image” marketing copy, but never seems to answer the all important “what” question.

In short, after you decide to give me a whirl at your marketing copy, you’ll see good reason to expect an immediate improvement in your sales. You’ll be able to sleep better at night, knowing that you now have a much better opportunity to enjoy a cushion of profits, to help your business survive and grow. So…
 

What will the transition be like?
In a Word---PAINLESS!

I respect the position you’re in when you critically need my help.  Understand this …

	I will share with you, my personal appraisal of what you should plan to accomplish across the full and complete spectrum of your marketing and sales copy.
	You will know why it’s absolutely crucial to move forward with confidence and purpose, in all of your selling activity.
	It will be a seamless and exciting experience in anticipation of a meaningful change.

After you’ve made the decision to change, and are sick and tired of mediocrity, you’ll be delighted with a proven writing technique that works! The result…

Your search is over! Better days are ahead! Here are a few reasons why…

	Your investment – “Persuasive Copywriting that Keeps on Making Money” will return to you in spades!
	You’ll be delighted to work with a professional that knows how to size up your need.  Who ‘hears you’ beneath the surface. For the first time, you have a copywriter you can count on to produce profitable persuasive copy every time
	You’ll experience what it’s like to feel right at home as we discuss you and your plans for the future … I know no strangers – and your clients will sense that to, as they pour over your new, strategically designed copy
	Your existing and new clients will be hard pressed to say no to the powerful new claim on their attention, desire and need
	The key is in knowing how to ask the right questions to determine the hook of “what” we say, not “how” we say it, and not just a re-hash of your own words, to stroke your ego
	It’s not only about the copy, but also how we present and design it. It must include a strategy of effective formatting in order to flow seamlessly to the point of  purchase
	Finally, you’ll begin to see the increasing, larger picture of your expanding business

ü     In conclusion, start thinking about being able to breath easier, and what these changes will do for your future planning and positive management considerations.

Rest assured, after you decide to come on board, I will tackle your project with a vengeance!  Get ready for a fast ride into the future of ‘doubled up’ profitability.

With Bob, it isn’t always about business

Now, please indulge me with a few words from the heart, not the head…


It’s been said, happiness is based ‘solely’ on what’s ‘happening’ around you. That’s okay, but to be Joyful, is something else: its deep emotion flowing right out of heart, stimulated by giving to others, without concern for self and well beyond anything normally expected.

These comments, from just a sampling of clients and partners, have been a Joyful experience in my life. You can’t put a price tag on any of them!   To me, it’s satisfaction from above, for a job well done… It’s ‘Living Large’ in the truest sense.

Not only that, but as you’ve seen, my experience was profitable to them, and it will be profitable to you as well.   I believe this is important because…

The writing I do for you, will meet the same test of dedication to excellence and desire to create meaningful copy, resulting in the ‘prescription’ that sells your products over and over again.

And, I can honestly say… I just Love doing It!

Also, having been given the tremendous opportunity to ‘walk through’ every level of a company, from bottom to top, has taught me many valuable truths. All of which have lead to this final reality…

“I can see clearly now, the Rain is Gone”…

(Johnny Nash –– number ‘one’ on the charts with this classic tune in 1972 – and 'thirty six' years later, the mist has completely cleared.)

Just as it has been for many others, you also, will be able to ‘clearly see’ how valuable our working together can be.
 

Here’s my Proposal to have you feeling much better,
Along with some final thoughts to consider

Excellent management doesn’t ‘always’ imply excellent marketing.

Does your work place have … excellent management, effective marketing, and professional sales copy?  Three indispensable, profit producing ingredients, every good business, or organization must have to succeed. I can help you with the last two.
 

If you’ll spend, roughly a half-hour talking with me, I’ll share my ideas with you. Chances are, we’ll be able to immediately find a few things wrong with your marketing plan at that session.

Your call may find me tied up, but we’ll make an appointment in order to spend the necessary quality time together.  

This will not be difficult.  You will find me easy to talk with, so come expecting an enjoyable experience.  Be prepared to show me your marketing materials and to discuss your present plan. Include your goals for the business.  I’ll pour over them and give you my best idea of what you’ll need to improve your response and make your marketing work as it never has before.

Even if you decide not to use my skills, you’ll walk away with a few good ideas. You may be surprised to know how important just one, seemingly insignificant detail really is!

You know your marketing can use some help, and I believe I’ve shown you I can put you on the road to more sales and profits. Therefore…

The only thing left for ‘you to do’ is to take action...

I’ll do the rest.

Here’s how to get your FREE consultation.

Pick up the phone and give me a call at 330.327.2560,
or send me an email to: results@parkplacecopywriting.com
 

Please note:

It’s extremely helpful to fill out the information form at the end of this letter, and hit the send button.  This saves us time and gives me a leg up, so our conversation will have more meaning right out of the chute.

	Be prepared to help me get up-to-speed with your business and what you believe works and what doesn’t.  I will immediately pour over your website in great detail
	Do you even have a website?   I can help you, if need be, in development of this as well, with a partner that is superb and reasonable
	Let me know about your short and long range goals, and what ‘you feel’ is lacking today

o      I look forward to your call.  It’s always fun for me to learn about my clients.  To really get to know you, not only on a business footing, but also as a friend who deeply wants to help you reach the level of success you really want and deserve.
 

Review and Recommendations

We’ll have a great time together getting it going, whether it’s simply tweaking your website, full blown website development, online or offline direct mail newsletters, autoresponders. . . or whatever!

There is no charge to you for revisions you may require.  I provide two revisions which are included in the up-front fee we’ve agreed to for your project, as long as you let me know within 30 days of completion.

You must be 100% satisfied!  If not, I will gladly revise your copy at my expense, but I honestly can’t remember ever being faced with that problem.

Remember, it’s the eight second, first round knockout punch you need to avoid!

When a prospect shows up, you can’t afford to lose them.

I’d be pleased to work with you as long as it’s a good fit for both of us.  Just as you need to be selective about your choice of the one to help you move forward, I indeed, must also be selective.

You should know that I’m not the lowest cost, cookie cutter copywriter, some may be looking for.  Someone has said: “I love to eat peanuts, but I don’t work for them!”

It’s all about “fairness and value that go hand in hand.”
 

Depending on my work schedule, there are limits on how many new clients I can handle. My fees have to reflect that reality.   Here’s a small, but important caveat...

Please, don’t even bother calling, if:

1. The sales effort involves something illegal, or misrepresentation of your product.

2. You’re in the SPAM business.

3. You’re a bargain basement, short order shopper.

But, if you just happen to be a new aspiring entrepreneur, believe me, I will bend over backwards to fit you into the schedule, and do all I can to get you on a roll!  Let me assure you, I’ve been there and fully appreciate the emotions involved.

Just don’t delay!  I realize how lonely it can be out there, especially when you know you have something special the world needs.

As you have seen above, I thrive on taking on the impossible, so it makes no difference to me what you’re selling.  Selling is selling: and my entire focus will center on making you a TON of money!
 

Believe me, it’s exciting to be in the  “success creation business”

for people just like you!

I look forward to your call.

Your partner in successful marketing,

    
Robert H ‘Bob’ Park

P.S.  The sooner you pick up the phone,  the quicker the results you’ve been looking for, will hit your Bank Account. Call 330.327.2560

P.P.S.  Remember, it’s not what it ‘costs’ you…it’s what it ‘makes’ you! Procrastination is nothing more than allowing death to occur.  Don’t allow yourself to face this potential penalty any longer!

P.P.P.S.  The free consultation is all about what we’ll be doing together.  Should you be interested in a more ‘in depth’ consultation, I can provide this, only if your budget cannot support a full blown write or re-write of your sales material.  Of course, the same overall preparation before writing copy is still needed, so the cost for this will be less, but still based on the value delivered. You then can revise or write your own copy.

P.P.P.P.S.  Taking the time to fill in your personal, business or organizational survey information below will be of benefit to you, based on the nature of the questions asked, along with the prompting you will experience.